Services
Whether you require a content or design refresh or a fully developed internet marketing strategy, we can elevate your website to a higher level of functionality and performance. Our services include:
Website Design and Development
Website Design and Development, Information Architecture
Every organization needs a website, but a professionally planned, designed, and developed website becomes a true asset to your organization. We craft contemporary, user-friendly websites that emphasize a synergy between design and content. We develop in standards-based technologies, and our design philosophy draws on User-Centered Design Principles (UCD).
SEO Copywriting
Content Authoring and Optimization, Strategic Content Analysis
The best online content reads favorably to your audience and the search engines. We perform an evaluation of your content and develop a plan of action to optimize it. We show you how to present your content in a way that your audience will respond to, and to properly structure it for compatibility with the major search engines. Effective copywriting is best accomplished in conjunction with our SEO services. Need a blog? We can help with that too.
Search Engine Marketing and Optimization
Get Your Website in Front of the World.
A web site must be seen to be successful. Unless people access your site directly from your URL, they will rely on a search engine like Google, Yahoo!, MSN, or AOL to find it. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) keep your site relevant with the top search engines and can attract targeted traffic to your site. SEM/SEO is comprised of components such as:
- Carefully chosen keywords that relate to your market segment
- Proper page structure and navigation
- Quality page content
- Appropriate linking and link naming
Web Analytics
Know your customers and speak their language.
Creating a compelling online experience is about knowing your audience and tailoring your site appropriately. Interpreting the data about visitors to your site enables you to understand your visitors and how they got there. This information is used to determine which pages, keywords, and marketing campaigns are the most effective. Examples of questions we can answer for you:
- Where are visitors to your site coming from?
- Did they find you via a search engine?
- Which keywords did they use to search for your site or services?
- Which is the most popular page on your site?
- How long did visitors spend on each page?
